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[#26] 電動車拜拜 - 城寨三不館    
https://hk.finance.appledaily.com/finance/daily/article/20180309/20326433?_ga=2.20624184.1035865066.1520568975-2088106202.1506257285

廣告經綸:
Tesla賣的不是車?

Tesla 賣車不靠廣告宣傳,去年推出 Model3,單靠 word of mouth(顧客幫他免費以口碑相傳,全球熱烈搜尋)和免費媒體報道,一眨眼就達到五十萬張訂單,一等就是一年以上才有新車到手。在如此一直供不應求的情況下,再多作宣傳,後果確實會「不堪設想」。Tesla 的 CEO Elon Musk(馬斯克)幽默的打了個比喻:「當你開一間漢堡包店,輪候漢堡包的人龍起碼要等一個半小時才買到一個包,你還想鼓勵更多人前來買你的漢堡包嗎?」就如 KFC 沒雞賣,嚴重到可能要報警一樣。

其他的汽車品牌如通用和福特,恰好相反,大量投放廣告宣傳,通過成熟的代理網絡,以高廣告成本比例賣車。如 Jaguar,平均每輛出售的汽車就用了超過三千美元的廣告費;排名第二低的Toyota,也要用上接近250美元;作為一個汽車史上最新的品牌,Tesla 僅需每輛車6美元的宣傳費。難怪這一兩年,Mercedes-Benz 也將 Tesla 放到寶馬、Audi、Porsche 幾個頭號競爭對手之列。

這個跟傳統廣告理念偏離的狀態的確值得參考,對於 Tesla,門店展示就是廣告,社交媒體就是最好、最大的資產。擁有一個優質而出色的品牌及 USP 獨特過人的產品,那就無需多作廣告宣傳了。Elon Musk 一直深信另一個道理,就是以一貫 start up 心態,投放更多資源去研發及改良更優質的產品,總比做一些廣告宣傳更加有效。

另一方面,Elon Musk 不但投資有道,同時也是一個 dreamer,不斷追逐夢想。你看他一直致力推動的太空旅程,他賣的,根本就不是車,而是一個 aspiration、一個本來看似遙不可及的夢想,今天就幫你拉近,令你伸手可達。這樣的經營手法,本身就是一套成熟而獨特的市場推廣手法。說穿了,Tesla 並非不賣廣告,只不過是不做那些傳統汽車廣告而已。

文廸晞
heyadmen@gmail.com
mrbeansr
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138.xxx.xxx.78
2018-03-09 21:01
[#25] 電動車拜拜 - 城寨三不館    
舊聞
偉大無私, 贊
唔明都有幾多人踩佢, 想佢摺埋, 唉!

Elon Musk’s announcement that Tesla Motors (TSLA) is treating its patents as open source is a truly daring move. When you consider the patent wars in the mobile space where Apple and Samsung and all parties slug it out over multibillion dollar patent issues, it seems like madness.

However, I believe Musk is right.

In effect Musk is saying the car companies are not his competition. They aren’t. Ford, GM, Fiat and even hybrid savvy Toyota are not competition.
It’s not the companies that are the competition, it’s the internal combustion engine itself that is Tesla Motors' competition and he is not beating it, yet.
OK, saying Tesla is not winning the battle with old technology is a little harsh but as Musk’s says, his sales are only a splash in the ocean in comparison to the vast fleets of gas fueled cars being shelled out of giant factories around the globe by the millions. It is Musk’s vision that if Tesla had some competition it would actually be good for Tesla and would help grow his business.
https://www.forbes.com/sites/investor/2014/06/13/tesla-giving-away-its-patents-makes-sense/#6a34284b13ea


Musk gave away all of Tesla’s patents. He WANTS other car companies to use their hard won electric car technology to advance their own development and deployment of these clean air vehicles. I would say that Musk is being extremely altruistic

Andre Lavoie, former Engineer at SpaceX (2009-2015)

倉頡輸入法由有「中文電腦之父」的朱邦復先生於1976年創製。朱邦復發明此輸入法時正值他為三軍大學發展中文通訊系統之際,時任三軍大學校長的蔣緯國為紀念上古時期倉頡造字的精神,乃於1978年將此輸入法重新定名為「倉頡輸入法」。

1982年,朱邦復登報公開放棄倉頡輸入法專利權,並且極力推動電腦的中文化。現今大部分作業系統,甚至一些電子辭典皆附有倉頡輸入法,正體中文鍵盤也大多印有倉頡輸入法的字根。在正體中文世界裡,倉頡輸入法是最為普及的形碼輸入法之一。

同是偉大無私
贊!
mrbeansr
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138.xxx.xxx.78
2018-03-07 21:26
[#24] 電動車拜拜 - 城寨三不館    
Fake News - Elon Musk To Quit Tesla, Jumps On a Bitcoin Tech Startup

https://steemit.com/crypto/@cryptouk/54prjx-fake-news-elon-musk-to-quit-tesla-jumps-on-a-bitcoin-tech-startup
ff4300
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113.xxx.xxx.74
2018-03-02 00:23
[#23] 電動車拜拜 - 城寨三不館    
Elon Musk Leaves Tesla, Jumps On Financial Tech
by Seth Fiegerman @sfiegerman
Thursday, March 1, 2018

The real-life Ironman, Elon Musk, has just announced that he will quit his job at Tesla to free up more time for a new company that he thinks will change the world more dramatically than Tesla, SpaceX and Solar City ever could. The name of his new company is CryptoSoft Trader and even though it is not his own idea, he has invested $770 million in it, thus influencing all decisions taken at CryptoSoft Trader.
--------------------------------------------------------------

[#18]
重有 Elon Musk 好似有兩手準備
Tesla Inc 的 powerpack 近期在法國, 澳, 紐, 成左幾單大 deal. 在美國本土和其他地方都有 projects
mrbeansr
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138.xxx.xxx.78
2018-03-01 14:27
[#22] 電動車拜拜 - 城寨三不館    
柴油車拜拜先
-------------------------------------------------------------

德城市可禁柴油車 改善空氣質素
法院裁決鬆綁 福士股價急挫

德國聯邦最高行政法院昨日宣判裁決,指各大城市有權自行頒佈柴油車禁令,以改善空氣質素,
毋須聯邦政府立法。

有份入稟地區法院的環保組織 Deutsche Umwelthilfe 認為裁決等同已成功推動柴油車禁令,
促聯邦政府改善氮氧化物排放問題。

法院判決一出,福士汽車(Volkswagen)在法蘭克福證券交易所的股價急挫2%,
戴姆勒(Daimler AG)下跌0.55%,寶馬車廠亦跌0.73%。

香港政府去年10月起收緊新登記柴油私家車的排放標準
由歐盟六期改為加利福尼亞廢氣排放標準 LEV III。有車廠批評現時無車款符合新標準,
港府變相實施柴油車禁令。
mrbeansr
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138.xxx.xxx.78
2018-02-28 10:32
[#21] 電動車拜拜 - 城寨三不館    
料電動車技術獲益
----------------------------------------------------------------

吉利成平治母企最大股東
持股一成值702億 料電動車技術獲益

吉利近年積極海外併購,包括
2010年收購富豪汽車全部股權,
2017年將英國經典跑車Lotus及馬來西亞品牌寶騰收歸旗下,分別購入51%及49.9%股權,
而去年尾亦購入瑞典車廠富豪集團8.2%股權,成第一大股東
mrbeansr
個人訊息 會員
138.xxx.xxx.78
2018-02-25 11:19
[#20] 電動車拜拜 - 城寨三不館    
電動車拜拜?

Dyson plans three-car EV range
Second and third cars will follow a low-volume first model, as the brand looks to penetrate the car industry from 2019

The Financial Times
reports that the first car, due before 2020, will show the company how to make a vehicle and establish relationships with suppliers, while the second and third cars will enter the market with higher production volumes to further establish the brand among mass-market competition.

More EVs could come later from the brand following the initial three.
mrbeansr
個人訊息 會員
138.xxx.xxx.78
2018-02-18 11:02
[#19] 電動車拜拜 - 城寨三不館    
到dyson.

https://www.autocar.co.uk/car-news/new-cars/dyson-electric-car-2020

傳統車廠可能係電車戰中輸, 因為管理守舊, 主要業務仲係內燃車, 仲同其他廠鬥過你死我活守住既有市場,
又要撥資源創新做電車, 猶豫幾年就世界已經載然不同了.



skyliner
個人訊息 會員
203.xxx.xxx.131
2018-02-17 23:04
[#18] 電動車拜拜 - 城寨三不館    
一雞死一雞鳴啫
就算 Tesla EV 被打瓜, 大把其他豪華 EVs 等住入

重有 Elon Musk 好似有兩手準備
Tesla Inc 的 powerpack 近期在法國, 澳, 紐, 成左幾單大 deal. 在美國本土和其他地方都有 projects
----------------------------------------------------------------------

A new Tesla Powerpack system brings business almost completely off-grid in France [Updated]
Fred Lambert - Jan. 10th 2018
Now, what appears to be first reported Powerpack project in France has
been installed.
French solar installer Systemes Solaires claims that the system that they have installed at CN Industrie in Brioude (near Lyon) is the first Tesla Powerpack system in France.

Update: it’s actually not the first Powerpack system in France. A similar
1-Powerpack system was installed in Mouans-Sartouxa few months ago.


Tesla is preparing to launch its biggest battery project yet.
Tesla CEO Elon Musk said Friday that it's halfway done building the world's biggest battery in South Australia. Tesla will build the 100 MW system using several of its massive commercial battery pack, the Powerpack. It will draw energy from Neoen's Hornsdale wind farm that's 142 miles north of Adelaide, ultimately storing enough electricity to power up to 50,000 homes.

Battery products[edit]
In April 2015, the company unveiled its Powerwall home and industrial battery packs,[261][262][263] and quickly received orders valued at US$800 million.[264] The two models included a 7 kilowatt-hour (kWh) wall-mounted unit and 10 kWh unit. The company announced larger-scale configurations for industrial users in units of 100 kWh. The company planned to open source its patents for the entire range.

In September 2016, Tesla announced it had been chosen "through a competitive process" to supply Southern California Edison(SCE) with 20 MW power (and 80 MWh energy) of battery storage. In May, regulators ordered SCE to invest in utility-scale battery systems after natural gas provider Southern California Gas leaked 1.6 million pounds (730 t) of methane into the atmosphere when a well ruptured at its Aliso Canyon Natural Gas Storage Facility.[266]
In February 2017, Musk announced plans to build three additional Giga factories to increase its battery manufacturing.[267]

After Puerto Rico faced a hurricane, Elon Musk offered to work with Puerto Rico's government in rebuilding its solar energy grid. In October 2017, Tesla brought 700 solar panels to the "Hospital del Niño," where the batteries helped bring care back to 3,000 patients who needed constant care

SolarCity
On August 1, 2016, Tesla agreed to acquire SolarCity Corp. for $2.6 billion in stock. SolarCity is the largest installer of rooftop solar systems in the United States.[98] More than 85% of unaffiliated Tesla and SolarCity shareholders voted to approve the acquisition,[99][100] which closed on November 21, 2016


mrbeansr
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138.xxx.xxx.78
2018-02-16 16:41
[#17] 電動車拜拜 - 城寨三不館    
我覺得tesla很好! 我知道好多人唔順氣tesla , 冇辦法㗎! 平又平過你, 快又快過你, tech又high過你, fuel又平過你, 載人又多過你! 但咁都唔使成日踐tesla 啫!

我都好想睇吓tesla點樣收皮法!
yy123
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112.xxx.xxx.187
2018-02-13 22:23
[#16] 電動車拜拜 - 城寨三不館    
由day one 開始我已經話Tesla S and X 以貨論價, 完全不値那價錢,只是免稅才表面上看來佢價格可以。加回正常稅佢即現型加收皮。
paul168
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124.xxx.xxx.178
2018-02-13 14:42
[#15] 電動車拜拜 - 城寨三不館    
更正:

#13 超跑係波子
mrbeansr
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138.xxx.xxx.78
2018-02-13 13:56
[#14] 電動車拜拜 - 城寨三不館    
Copy & paste
---------------------------------------------------------------
Aston Martin is the next automaker to electrify everything

Mercedes-Benz revealed in detail today its plan to build electric vehicles in volume at 6 factories across 3 continents and a “global battery network” to support the effort.

FORD FINALLY MAKES ITS MOVE INTO ELECTRIC CARS
24 hybrid and 16 fully electric vehicles to debut by 2022.

GM announced it would roll out 20 fully electric models by 2023, and eventually ditch fossil fuels altogether.

Volvo will debut five battery electrics between 2019 and 2021, and stop designing cars without batteries next year.

Jaguar Land Rover makes zero electric cars right now

Nissan just announced Infiniti will launch its first EV in 2021, and says half of the luxury brand's 2025 global sales will be electrified.

Porsche and Audi will share an electric car platform
It's all in the name of cost cutting.



mrbeansr
個人訊息 會員
138.xxx.xxx.78
2018-02-13 12:51
[#13] 電動車拜拜 - 城寨三不館    
[#3]
大廠都出緊全電動 models
--------------------------------------------------------------------------

電動車拜拜?
Volvo 就 2019 只出電能和混能

呢架就話明打 model X

連超跑 aston martin 都趕住入市





最後修改時間: 2018-02-13 12:44:40
mrbeansr
個人訊息 會員
138.xxx.xxx.78
2018-02-13 12:43
[#12] 電動車拜拜 - 城寨三不館    
睇左片, 理解如下

1. 標題電能車拜拜不正確, 應該是 tesla 拜拜
2. 電能車免稅不是全面取消, 仍然有九萬七千五免稅?
即是平價電能車仍然有位入, 如韓車, 法車, 甚至 e-Golf

3. 官商勾結, 話到明主謀係波叔, 點解冇人插佢?
4. 取消電能車免稅, 要不要過立法會, 如果要, 有冇議員出聲?

5. 唔係電油商 (如中石化) 影響
mrbeansr
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138.xxx.xxx.78
2018-02-13 12:35
[#11] 電動車拜拜 - 城寨三不館    
咁樣玩其實係成個工業鍊斷裂, Tesla既嘢又唔係有代用品, 日子一久壞車自然多, 維修貴到要劏車都似!
ctlee
個人訊息 正式會員
101.xxx.xxx.130
2018-02-13 12:19
[#10] 電動車拜拜 - 城寨三不館    

真係自己車位自備加設充電系統,先好出電車!!
CS168
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203.xxx.xxx.248
2018-02-13 11:47
[#9] 電動車拜拜 - 城寨三不館    
一間中石化已經夠力
tomatonfc
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118.xxx.xxx.210
2018-02-13 11:14
[#8] 電動車拜拜 - 城寨三不館    
擺到明官商勾結,Tesla明顯攞咗一大部分其他中價牌子既市場,另外油公司呢?
neovo
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124.xxx.xxx.249
2018-02-13 00:23
[#7] 電動車拜拜 - 城寨三不館    
之前都講過,唔只Tesla死,買左Tesla既都玩死,Tesla一收縮香港投資,伸電站、維修服務都會受影響!
ff4300
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14.xxx.xxx.250
2018-02-11 19:03
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